You’ve got a key element in place. A clearly articulated business strategy is essential for a successful business or brand.
But it’s just one of several essential components. Is your strategy supported with a solid tactical plan that:
- Will motivate your customers to approve, prescribe, use, and pay for your therapy because it provides them with an offer they cannot refuse?
- Will motivate cross-functional alignment and follow-through between commercial, sales, R&D, market access, regulatory, market research and medical?
- Is tracked against clear metrics to verify the achievement of goals such as patient share, scripts and share of voice?