we help our clients prepare for a successful market entry.

Strategic Insight Generation and Analysis

Good strategy starts with understanding the needs and motivations of your key stakeholders and then providing them with an offer they can't refuse. We call it "tightening the match".

If payers are unwilling to pay, prescribers are unwilling to prescribe, or patients are unwilling to use your therapy, then it's time to re-look your offer and your understanding of their needs. 

At sixsense, we uncover the needs and motivations of our clients' key stakeholders, help them take an objective look at their offer, and then design strategy to "tighten the match."

stakeholder mapping & profiling

We collaborate with our clients to establish criteria and algorithms for guiding stakeholder identification.

Our approach involves a comprehensive review of primary literature and secondary research to identify stakeholders.

We employ pre-defined criteria to tier the stakeholders and ​develop a strategic and coordinated stakeholder engagement plans.

stakeholder engagement & Insights

We believe that engaging stakeholders early is critical to a successful launch. 

Once we have identified appropriate stakeholder advisors, our team supports the design, facilitation, and reporting of various strategic engagement initiatives. 

We offer a turn-key solution to engagement, including IDI's, advisory boards, strategic working groups, steerco's, etc. 

Our sixsense concierge service provides a "white glove" experience to ensure all advisor communication, contracting, logistics management, compliance reporting, etc. is covered. 

situation analysis & Landscape assessment

​Our process for developing a medical strategic plan is comprehensive and collaborative.

It starts with the development of a robust situation analysis or landscape assessment. 

Our team of scientists and strategists are uniquely trained to sift through high volumes of data/research, pull out true critical insights, and tell a clear strategic story that is unique to the client's situation.

treater & institution-level insights & data

Through our sister organization - Adivo - we provide functional teams with robust clinic- and prescriber-level data in TA's where this information is often lacking, such as rare disease.

We leverage this data to inform functional and cross-functional strategic decision-making. 

Strategic and Tactical Planning

Good strategy comes from thinking, making choices, and charting a course that will move the needle from its current state to its desired state. 

Every strategy is unique to its situation. Strategy is not about filling in large decks full of complex (and often useless) templates. That's busy work.

At sixsense, we develop strategy that is tailored to our clients' situations. There is no template for that.

Medical strategy & tactical planning

Our process for developing a medical strategic plan is comprehensive and collaborative. It includes the development of a robust situation analysis, interviews with key stakeholders, and working sessions with core and broad Medical Affairs planning teams. 

We facilitate Medical Teams through the planning process and help develop comprehensive strategic plans that are aligned with the needs of the company.

We do not stop at the strategic plan. Our team facilitates and supports the development of a robust tactical plan that prioritizes key activities with proven success. This includes annual and long-term planning and budgeting for medical affairs.

Cross-Functional Strategy & Brand Plan

In addition to our work with medical affairs teams, we support the development of robust cross-functional strategy and tactical plans. 

This includes corporate strategy, franchise-level strategy, portfolio planning, brand planning, etc. 

Our team provides a balance of scientific and strategic horsepower, enabling us to support robust planning aligned to the goals of our clients.

evidence generation & gap analysis

 

lifecycle management planning

 

communication strategy

​An effective communication strategy is designed to ensure that your target audience understands and can communicate the story you are trying to tell – it is not simply about communicating information.​

We support our clients with developing clear strategy that articulates: 

• Who is the target of our communication?
• What is our strategic narrative?
• What are our strategic communication pillars?
• What are the key scientific statements that support our narrative?
• What is the order in which we will tell our narrative?
• Where will we tell our narrative?
• What does our flow of communication look like?
• How will we measure success?

congress & publication planning

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See Case Studies